:root{
  --bg:#050505;
  --bg-2:#0d0d0d;
  --card:#111;
  --red:#e3202f;
  --red-dark:#a30f1b;
  --white:#fff;
  --silver:#c9c9cc;
  --muted:#8d8d92;
  --line:rgba(255,255,255,.10);
  --glow:0 0 24px rgba(227,32,47,.45);
  --radius:18px;
  --maxw:1200px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:'Montserrat',system-ui,sans-serif;
  background:var(--bg);
  color:var(--white);
  line-height:1.6;
  overflow-x:hidden;
  background-image:
    radial-gradient(ellipse at 85% -10%, rgba(227,32,47,.18), transparent 50%),
    radial-gradient(ellipse at -10% 40%, rgba(227,32,47,.08), transparent 45%);
  background-attachment:fixed;
}
a{color:inherit;text-decoration:none}
img,svg{max-width:100%;display:block}
.container{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 24px}

/* ---------- Header / Nav ---------- */
header{
  position:sticky;top:0;z-index:100;
  background:rgba(5,5,5,.82);
  backdrop-filter:blur(14px);
  -webkit-backdrop-filter:blur(14px);
  border-bottom:1px solid var(--line);
}
.nav{display:flex;align-items:center;justify-content:space-between;height:78px;gap:24px}
.brand{display:flex;align-items:center;gap:14px}
.brand-mark{width:56px;height:56px;flex:none;border-radius:50%}
.brand-text{display:flex;flex-direction:column;line-height:1;padding-left:14px;border-left:2px solid var(--red)}
.brand-text strong{font-family:'Cormorant Garamond',serif;font-size:2rem;font-weight:600;letter-spacing:.5px}
.brand-text small{font-size:.58rem;color:var(--silver);letter-spacing:.4px;margin-top:3px}

.menu{display:flex;align-items:center;gap:30px;list-style:none}
.menu a{
  font-size:.78rem;font-weight:600;letter-spacing:1.4px;text-transform:uppercase;
  color:var(--silver);padding:8px 0;position:relative;transition:color .25s;
}
.menu a::after{
  content:"";position:absolute;left:0;bottom:0;height:2px;width:0;background:var(--red);
  transition:width .3s;box-shadow:var(--glow);
}
.menu a:hover,.menu a.active{color:var(--white)}
.menu a:hover::after,.menu a.active::after{width:100%}

.btn{
  display:inline-flex;align-items:center;gap:10px;
  padding:14px 28px;border-radius:999px;border:0;cursor:pointer;
  font-family:inherit;font-weight:700;font-size:.9rem;color:#fff;
  background:linear-gradient(135deg,var(--red),var(--red-dark));
  box-shadow:0 6px 24px rgba(227,32,47,.35);
  transition:transform .25s, box-shadow .25s;
}
.btn:hover{transform:translateY(-3px);box-shadow:0 10px 34px rgba(227,32,47,.6)}
.btn-outline{background:transparent;border:1.5px solid var(--red);box-shadow:none}
.btn-outline:hover{background:rgba(227,32,47,.12)}
.nav-cta{padding:11px 22px;font-size:.8rem}

.burger{display:none;background:none;border:1px solid var(--line);border-radius:10px;width:46px;height:46px;cursor:pointer;position:relative}
.burger span,.burger span::before,.burger span::after{
  content:"";position:absolute;left:12px;right:12px;height:2px;background:#fff;transition:.3s
}
.burger span{top:22px}
.burger span::before{left:0;right:0;top:-7px}
.burger span::after{left:0;right:0;top:7px}
.burger.open span{background:transparent}
.burger.open span::before{top:0;transform:rotate(45deg);background:var(--red)}
.burger.open span::after{top:0;transform:rotate(-45deg);background:var(--red)}

/* ---------- Hero ---------- */
.hero{position:relative;padding:110px 0 120px;overflow:hidden}
.hero::before{
  content:"";position:absolute;inset:0;
  background:
    radial-gradient(circle at 80% 40%, rgba(227,32,47,.28), transparent 45%),
    repeating-linear-gradient(115deg, transparent 0 60px, rgba(255,255,255,.015) 60px 61px);
  pointer-events:none;
}
.hero-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:50px;align-items:center;position:relative}
.eyebrow{
  display:inline-flex;align-items:center;gap:12px;color:var(--red);
  font-size:.78rem;font-weight:700;letter-spacing:3px;text-transform:uppercase;margin-bottom:22px
}
.eyebrow::before{content:"";width:46px;height:3px;background:var(--red);box-shadow:var(--glow)}
.hero h1{
  font-size:clamp(2rem,4.6vw,3.7rem);line-height:1.1;font-weight:800;text-transform:uppercase;letter-spacing:-.5px
}
.hero h1 em{font-style:normal;color:var(--red)}
.hero p.lead{
  margin:26px 0 36px;max-width:560px;font-size:1.1rem;color:var(--silver);
  border-left:3px solid var(--red);padding-left:20px
}
.hero-visual{
  position:relative;max-width:520px;margin:0 auto;width:100%;
  display:grid;place-items:center;
}
.hero-visual img{width:100%;height:auto;border-radius:24px;filter:drop-shadow(0 0 30px rgba(227,32,47,.45))}
.pulse{animation:pulse 3.2s ease-in-out infinite}
@keyframes pulse{0%,100%{opacity:.55}50%{opacity:1}}

.hero-stats{display:flex;flex-wrap:wrap;gap:34px;margin-top:54px}
.stat{display:flex;align-items:center;gap:12px;font-size:.85rem;color:var(--silver)}
.stat i{width:10px;height:10px;border-radius:50%;background:var(--red);box-shadow:var(--glow);flex:none}

/* ---------- Sections ---------- */
section{padding:90px 0}
.section-head{text-align:center;max-width:720px;margin:0 auto 54px}
.section-head h2{font-size:clamp(1.7rem,3.2vw,2.5rem);font-weight:800;line-height:1.2}
.section-head h2 em{font-style:normal;color:var(--red)}
.section-head p{color:var(--muted);margin-top:14px}
.divider{height:1px;background:linear-gradient(90deg,transparent,var(--red),transparent);border:0;opacity:.7}

/* Cursos / Neuromarketing cards */
.grid-4{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:22px}
.service{
  background:linear-gradient(180deg,#141414,#0a0a0a);
  border:1px solid var(--line);border-radius:var(--radius);
  padding:34px 26px;text-align:center;transition:.3s;position:relative;overflow:hidden
}
.service:hover{border-color:var(--red);transform:translateY(-6px);box-shadow:0 14px 40px rgba(227,32,47,.2)}
.service img{width:auto;height:150px;margin:-10px auto 14px;object-fit:contain;mix-blend-mode:screen}
.service h3{font-size:1.05rem;margin-bottom:8px}
.service p{color:var(--muted);font-size:.9rem}

/* ---------- Neuromarketing hook ---------- */
.hook{background:var(--bg-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.hook-box{
  display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center
}
.hook h2{font-size:clamp(1.6rem,3vw,2.3rem);font-weight:800;line-height:1.25;margin-bottom:18px}
.hook h2 em{font-style:normal;color:var(--red)}
.hook p{color:var(--silver);margin-bottom:28px}
.metrics{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.metric{border:1px solid var(--line);border-radius:var(--radius);padding:24px;background:#0a0a0a}
.metric b{font-size:2rem;color:var(--red);display:block}
.metric span{font-size:.85rem;color:var(--muted)}

/* ---------- Blog ---------- */
.blog-title{text-align:left;max-width:none;margin-bottom:34px}
.filters{display:flex;flex-wrap:wrap;gap:12px;margin-bottom:44px}
.chip{
  font-family:inherit;font-size:.8rem;font-weight:600;letter-spacing:.5px;
  padding:11px 22px;border-radius:999px;cursor:pointer;
  background:transparent;color:var(--silver);border:1px solid var(--line);transition:.25s
}
.chip:hover{border-color:var(--red);color:#fff}
.chip.active{background:linear-gradient(135deg,var(--red),var(--red-dark));border-color:transparent;color:#fff;box-shadow:var(--glow)}

.posts{display:grid;grid-template-columns:repeat(auto-fill,minmax(310px,1fr));gap:26px}
.post{
  display:flex;flex-direction:column;background:var(--card);
  border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;transition:.3s
}
.post:hover{transform:translateY(-6px);border-color:var(--red);box-shadow:0 16px 44px rgba(227,32,47,.22)}
.post.hide{display:none}
.thumb{
  height:190px;overflow:hidden;position:relative;display:grid;place-items:center;
  background:radial-gradient(circle at 50% 50%, rgba(227,32,47,.35), #070707 70%);
  border-bottom:1px solid var(--line)
}
.thumb img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.85}
.badges{z-index:2}
.badges{position:absolute;left:16px;top:16px;display:flex;gap:8px;flex-wrap:wrap}
.badge{
  font-size:.68rem;font-weight:700;letter-spacing:1px;text-transform:uppercase;
  padding:5px 11px;border-radius:999px;background:rgba(0,0,0,.7);border:1px solid var(--red);color:#fff
}
.post-body{padding:26px;display:flex;flex-direction:column;flex:1}
.meta{font-size:.76rem;color:var(--muted);margin-bottom:12px}
.meta b{color:var(--silver);font-weight:600}
.post h3{font-size:1.12rem;line-height:1.35;margin-bottom:12px}
.post p{color:var(--muted);font-size:.9rem;flex:1}
.read{margin-top:20px;font-weight:700;font-size:.85rem;color:var(--red);transition:.25s;align-self:flex-start}
.read:hover{letter-spacing:.5px;color:#fff}
.empty{display:none;text-align:center;color:var(--muted);padding:40px}

/* ---------- Contacto ---------- */
.contact-box{
  max-width:760px;margin:0 auto;padding:46px;border-radius:24px;
  background:linear-gradient(180deg,#141414,#080808);border:1px solid var(--line)
}
form{display:grid;gap:16px}
.row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
input,textarea{
  width:100%;padding:15px 18px;border-radius:12px;border:1px solid var(--line);
  background:#070707;color:#fff;font-family:inherit;font-size:.92rem;transition:.25s
}
input:focus,textarea:focus{outline:none;border-color:var(--red);box-shadow:var(--glow)}
textarea{min-height:130px;resize:vertical}
.form-ok{display:none;color:#6be08a;font-weight:600;text-align:center}
.socials{display:flex;justify-content:center;gap:14px;margin-top:30px}
.socials a{
  width:46px;height:46px;border-radius:50%;border:1px solid var(--red);display:grid;place-items:center;
  font-weight:700;font-size:.8rem;transition:.25s
}
.socials a:hover{background:var(--red);box-shadow:var(--glow)}

/* ---------- Footer ---------- */
footer{border-top:1px solid var(--line);background:#030303;padding:56px 0 34px;text-align:center}
footer .f-brand{font-family:'Cormorant Garamond',serif;font-size:2.4rem;font-weight:600}
footer .f-tag{letter-spacing:4px;font-size:.72rem;color:var(--silver);text-transform:uppercase;margin:6px 0 22px}
footer .f-line{width:120px;height:3px;margin:0 auto 22px;background:var(--red);box-shadow:var(--glow);border-radius:3px}
footer small{color:var(--muted);font-size:.78rem}

/* ---------- Responsive ---------- */
@media (max-width:980px){
  .burger{display:block}
  .nav-cta{display:none}
  .menu{
    position:fixed;top:78px;left:0;right:0;flex-direction:column;gap:0;
    background:rgba(5,5,5,.97);border-bottom:1px solid var(--line);
    max-height:0;overflow:hidden;transition:max-height .4s ease
  }
  .menu.open{max-height:480px}
  .menu li{width:100%;text-align:center;border-top:1px solid var(--line)}
  .menu a{display:block;padding:18px}
  .hero{padding:70px 0 80px}
  .hero-grid,.hook-box{grid-template-columns:1fr}
  .hero-visual{max-width:340px;order:-1}
  section{padding:64px 0}
}
@media (max-width:600px){
  .container{padding:0 18px}
  .brand-text small{display:none}
  .row{grid-template-columns:1fr}
  .contact-box{padding:28px 20px}
  .metrics{grid-template-columns:1fr}
  .hero-stats{gap:18px}
  .btn{width:100%;justify-content:center}
}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}

/* =========================================================
   Aplicación: artículos dinámicos, interacciones, formularios
   ========================================================= */
.hp{position:absolute!important;left:-9999px!important;width:1px;height:1px;opacity:0}
.post-stats{display:flex;gap:16px;font-size:.78rem;color:var(--muted);margin-top:16px}
.post-stats span{display:inline-flex;align-items:center;gap:6px}
.post-stats .h{color:var(--red)}
.post a.cover-link{display:block}
.skeleton{background:linear-gradient(90deg,#111 0%,#1a1a1a 50%,#111 100%);background-size:200% 100%;animation:shimmer 1.4s infinite;border-radius:var(--radius);height:380px;border:1px solid var(--line)}
@keyframes shimmer{0%{background-position:200% 0}100%{background-position:-200% 0}}
.form-msg{display:none;font-weight:600;text-align:center}
.form-msg.ok{display:block;color:#6be08a}
.form-msg.err{display:block;color:#ff6b76}
.btn[disabled]{opacity:.6;pointer-events:none}

/* ---------- Página de artículo ---------- */
.art-wrap{padding:70px 0 40px;position:relative}
.art-wrap::before{content:"";position:absolute;inset:0 0 auto 0;height:420px;pointer-events:none;
  background:radial-gradient(circle at 80% 0%, rgba(227,32,47,.22), transparent 55%)}
.art{max-width:820px;margin:0 auto;position:relative}
.art-back{display:inline-block;color:var(--muted);font-size:.85rem;font-weight:600;margin-bottom:28px;transition:.25s}
.art-back:hover{color:var(--red)}
.art-badges{position:static;margin-bottom:18px}
.art-title{font-size:clamp(1.8rem,4vw,3rem);line-height:1.15;font-weight:800;letter-spacing:-.3px}
.art-meta{margin:18px 0 0;font-size:.85rem}
.art-lead{margin:28px 0;font-size:1.15rem;color:var(--silver);border-left:3px solid var(--red);padding-left:20px}
.art-cover{border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);margin:30px 0 40px;
  background:radial-gradient(circle at 50% 50%, rgba(227,32,47,.35), #070707 70%)}
.art-cover img{width:100%;max-height:460px;object-fit:cover}
.art-content{font-size:1.05rem;color:#e4e4e6;line-height:1.85}
.art-content > * + *{margin-top:1.1em}
.art-content h2{font-size:1.6rem;margin-top:1.8em;color:#fff;line-height:1.3}
.art-content h3{font-size:1.25rem;margin-top:1.5em;color:#fff}
.art-content h2::before{content:"";display:block;width:40px;height:3px;background:var(--red);box-shadow:var(--glow);margin-bottom:14px}
.art-content a{color:var(--red);text-decoration:underline;text-underline-offset:3px}
.art-content strong{color:#fff}
.art-content ul,.art-content ol{padding-left:1.4em}
.art-content li + li{margin-top:.4em}
.art-content li::marker{color:var(--red)}
.art-content blockquote{border-left:3px solid var(--red);background:#0d0d0d;padding:18px 22px;border-radius:0 12px 12px 0;color:var(--silver)}
.art-content img{border-radius:14px;border:1px solid var(--line);margin:1.4em auto}
.art-content code{background:#161616;border:1px solid var(--line);padding:2px 7px;border-radius:6px;font-size:.88em}
.art-content pre{background:#0b0b0b;border:1px solid var(--line);border-radius:12px;padding:18px;overflow:auto}
.art-content pre code{background:none;border:0;padding:0}
.art-content table{width:100%;border-collapse:collapse;font-size:.92rem}
.art-content th,.art-content td{border:1px solid var(--line);padding:10px 12px;text-align:left}
.art-content th{background:#141414;color:#fff}
.art-content hr{border:0;height:1px;background:linear-gradient(90deg,transparent,var(--red),transparent)}

.art-actions{display:flex;align-items:center;flex-wrap:wrap;gap:16px;margin:50px 0 0;padding:24px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.like-btn,.share-btn{font-family:inherit;font-weight:700;font-size:.88rem;cursor:pointer;border-radius:999px;padding:11px 22px;transition:.25s;color:#fff;background:transparent;border:1.5px solid var(--red)}
.like-btn .heart{color:var(--red);font-size:1.05rem;transition:transform .25s}
.like-btn:hover{background:rgba(227,32,47,.12)}
.like-btn.liked{background:linear-gradient(135deg,var(--red),var(--red-dark));border-color:transparent;box-shadow:var(--glow)}
.like-btn.liked .heart{color:#fff;transform:scale(1.2)}
.share-btn{border-color:var(--line);margin-left:auto}
.share-btn:hover{border-color:var(--red)}
.art-stat{color:var(--muted);font-size:.85rem}
.art-notfound{text-align:center;padding:60px 0}
.art-notfound h1{font-size:2.2rem;margin-bottom:12px}
.art-notfound p{color:var(--muted);margin-bottom:28px}

/* ---------- Comentarios ---------- */
.comments{max-width:820px;margin:0 auto;padding-top:30px;padding-bottom:90px}
.comments h2{font-size:1.5rem;margin-bottom:24px}
.comments h2 em{font-style:normal;color:var(--red)}
.c-list{display:grid;gap:16px;margin-bottom:34px}
.c-item{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:20px 22px}
.c-head{display:flex;align-items:center;gap:12px;margin-bottom:8px}
.c-avatar{width:36px;height:36px;border-radius:50%;flex:none;display:grid;place-items:center;font-weight:800;font-size:.85rem;background:linear-gradient(135deg,var(--red),var(--red-dark))}
.c-name{font-weight:700;font-size:.92rem}
.c-date{font-size:.75rem;color:var(--muted)}
.c-body{color:var(--silver);font-size:.94rem;white-space:pre-wrap;word-wrap:break-word}
.c-empty{color:var(--muted);font-size:.92rem}
.c-form{background:linear-gradient(180deg,#141414,#080808);border:1px solid var(--line);border-radius:20px;padding:28px}
.c-form h3{font-size:1.05rem;margin-bottom:16px}

/* ---------- Toast ---------- */
.toast{position:fixed;left:50%;bottom:28px;transform:translate(-50%,30px);opacity:0;z-index:999;background:#111;border:1px solid var(--red);
  color:#fff;padding:13px 22px;border-radius:999px;font-size:.88rem;font-weight:600;box-shadow:var(--glow);transition:.3s;pointer-events:none}
.toast.show{opacity:1;transform:translate(-50%,0)}

/* ---------- Suscripción ---------- */
.subscribe{position:relative;overflow:hidden;border-radius:24px;border:1px solid var(--line);
  background:radial-gradient(circle at 90% 0%, rgba(227,32,47,.28), transparent 55%),linear-gradient(180deg,#141414,#080808);
  padding:46px;display:grid;grid-template-columns:1.1fr .9fr;gap:36px;align-items:center}
.subscribe::after{content:"";position:absolute;inset:0;pointer-events:none;
  background:repeating-linear-gradient(115deg, transparent 0 60px, rgba(255,255,255,.015) 60px 61px)}
.subscribe h2{font-size:clamp(1.5rem,2.8vw,2.1rem);font-weight:800;line-height:1.2}
.subscribe h2 em{font-style:normal;color:var(--red)}
.subscribe p{color:var(--silver);margin-top:12px}
.sub-form{position:relative;z-index:1;display:flex;flex-direction:column;gap:12px}
.sub-row{display:flex;gap:10px}
.sub-row input{flex:1;min-width:0;border-radius:999px;padding:15px 22px}
.sub-row .btn{white-space:nowrap}
.sub-note{font-size:.75rem;color:var(--muted)}
.sub-form .form-msg{text-align:left}
.subscribe.compact{grid-template-columns:1fr;padding:30px;gap:18px;margin-top:40px}
.subscribe.compact h2{font-size:1.3rem}
@media (max-width:980px){.subscribe{grid-template-columns:1fr;padding:32px 24px}}
@media (max-width:600px){.sub-row{flex-direction:column}.sub-row input{border-radius:12px}}
.status-page{min-height:60vh;display:grid;place-items:center;text-align:center;padding:80px 0}
.status-page .icon{width:84px;height:84px;margin:0 auto 22px;border-radius:50%;display:grid;place-items:center;font-size:2.2rem;
  border:2px solid var(--red);box-shadow:var(--glow)}
.status-page h1{font-size:clamp(1.7rem,3.4vw,2.4rem);margin-bottom:12px}
.status-page p{color:var(--silver);max-width:520px;margin:0 auto 28px}

/* ---------- Próximos cursos ---------- */
.service.upcoming{cursor:default}
.service.upcoming img{opacity:.7;filter:grayscale(.25)}
.service.upcoming:hover img{opacity:.9}
.soon{position:absolute;top:16px;right:16px;z-index:2;font-size:.62rem;font-weight:700;letter-spacing:1.2px;text-transform:uppercase;
  padding:5px 11px;border-radius:999px;background:rgba(0,0,0,.7);border:1px solid var(--red);color:#fff}
.courses-cta{text-align:center;margin-top:40px}

/* =========================================================
   Secciones institucionales (Nosotros, Servicios, Método…)
   ========================================================= */
.h2-lg{font-size:clamp(1.6rem,3vw,2.3rem);font-weight:800;line-height:1.25;margin-bottom:18px}
.h2-lg em{font-style:normal;color:var(--red)}
.txt{color:var(--silver);margin-bottom:16px}
.metric h3{font-size:1.02rem;margin:6px 0 8px}
.metric-wide{grid-column:1 / -1}
.center-note{text-align:center;color:var(--muted);max-width:720px;margin:34px auto 0}

.premise{max-width:860px;margin:70px auto;text-align:center;padding:40px 30px;border-radius:24px;position:relative;
  background:linear-gradient(180deg,#141414,#080808);border:1px solid var(--line)}
.premise::before{content:"";position:absolute;left:50%;top:-2px;transform:translateX(-50%);width:120px;height:3px;background:var(--red);box-shadow:var(--glow);border-radius:3px}
.premise p{font-family:'Cormorant Garamond',serif;font-size:clamp(1.35rem,2.6vw,1.9rem);line-height:1.4;font-weight:600}
.premise cite{display:block;margin-top:16px;font-style:normal;font-size:.74rem;letter-spacing:2.5px;text-transform:uppercase;color:var(--red)}

.why-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:14px}
.why-grid .stat{padding:16px 20px;border:1px solid var(--line);border-radius:14px;background:#0a0a0a;font-size:.92rem}

.ficha{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:1px;margin-top:60px;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:var(--line)}
.ficha div,.contact-info div{background:#0a0a0a;padding:20px 22px}
.ficha span,.contact-info span{display:block;font-size:.68rem;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--red);margin-bottom:6px}
.ficha b,.contact-info b{font-size:.9rem;font-weight:600;color:#fff}

.disciplines{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:18px}
.values{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:18px;margin-top:22px}
.disciplines .metric b,.values .metric b,.steps .metric b{font-size:1.1rem;letter-spacing:1px}

.areas{display:grid;grid-template-columns:repeat(auto-fit,minmax(330px,1fr));gap:22px}
.service.area{text-align:left;padding:34px 30px}
.area-letter{display:inline-grid;place-items:center;width:52px;height:52px;border-radius:14px;margin-bottom:18px;
  font-family:'Cormorant Garamond',serif;font-size:1.8rem;font-weight:700;color:#fff;
  background:linear-gradient(135deg,var(--red),var(--red-dark));box-shadow:var(--glow)}
.service.area h3{font-size:1.12rem}
.service.area > p{margin-bottom:18px}
.ticks{list-style:none;display:grid;gap:9px;border-top:1px solid var(--line);padding-top:18px}
.ticks li{position:relative;padding-left:22px;font-size:.88rem;color:var(--silver);line-height:1.45}
.ticks li::before{content:"";position:absolute;left:2px;top:.5em;width:8px;height:8px;border-radius:50%;background:var(--red);box-shadow:var(--glow)}

.steps{list-style:none;display:grid;grid-template-columns:repeat(5,1fr);gap:18px;counter-reset:s;position:relative}
.steps::before{content:"";position:absolute;left:4%;right:4%;top:44px;height:1px;background:linear-gradient(90deg,transparent,var(--red),transparent);opacity:.6}
.steps .metric{position:relative}

.compare{max-width:960px;margin:0 auto;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.compare-head,.compare-row{display:grid;grid-template-columns:1fr 1fr}
.compare-head span{padding:18px 26px;font-size:.78rem;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;background:#141414;color:var(--muted)}
.compare-head span:last-child{color:#fff;background:linear-gradient(135deg,var(--red),var(--red-dark))}
.compare-row span{padding:18px 26px;border-top:1px solid var(--line);font-size:.95rem;color:var(--muted)}
.compare-row span:last-child{color:#fff;font-weight:600;background:rgba(227,32,47,.07);border-left:1px solid rgba(227,32,47,.35)}

.mv{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.mv-card{max-width:none;margin:0;padding:38px}
.mv-card p{color:var(--silver);font-size:1rem;line-height:1.75}
.mv-tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px}

.contact-info{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line);border:1px solid var(--line);border-radius:14px;overflow:hidden;margin-bottom:26px}
.contact-info a:hover{color:var(--red)}

footer .f-slogan{font-family:'Cormorant Garamond',serif;font-style:italic;font-size:1.15rem;color:var(--silver);margin:-12px 0 22px}
footer .f-socials{margin:0 0 24px}
footer small a:hover{color:var(--red)}

@media (max-width:1100px){.steps{grid-template-columns:repeat(3,1fr)}.steps::before{display:none}}
@media (max-width:980px){.mv{grid-template-columns:1fr}}
@media (max-width:600px){
  .steps{grid-template-columns:1fr}
  .areas{grid-template-columns:1fr}
  .compare-head span,.compare-row span{padding:14px 14px;font-size:.84rem}
  .contact-info{grid-template-columns:1fr}
  .mv-card{padding:28px 22px}
  .premise{padding:30px 20px;margin:50px auto}
}

/* ---------- Fundador ---------- */
.founder{display:grid;grid-template-columns:.85fr 1.15fr;gap:56px;align-items:start;margin-top:80px;padding:50px;border-radius:24px;
  background:linear-gradient(180deg,#141414,#080808);border:1px solid var(--line)}
.founder-media{position:sticky;top:110px}
.founder-photo{position:relative;max-width:420px;width:100%;margin:0 auto 34px}
.founder-photo img{width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;border-radius:20px;border:1px solid var(--line);
  box-shadow:0 30px 70px rgba(0,0,0,.6),0 0 50px rgba(227,32,47,.18)}
.founder-photo::before{content:"";position:absolute;left:-14px;top:-14px;width:90px;height:90px;border-left:3px solid var(--red);border-top:3px solid var(--red);border-radius:20px 0 0 0;box-shadow:var(--glow)}
.founder-photo::after{content:"";position:absolute;right:-14px;bottom:-14px;width:90px;height:90px;border-right:3px solid var(--red);border-bottom:3px solid var(--red);border-radius:0 0 20px 0}
.founder-sign{margin-top:0;text-align:center}
.founder-sign b{display:block;font-family:'Cormorant Garamond',serif;font-size:2.1rem;font-weight:600;font-style:italic;letter-spacing:.5px;line-height:1.1}
.founder-sign .founder-alias{display:block;margin:8px 0 4px;font-size:.78rem;letter-spacing:.3px;text-transform:none;color:var(--silver)}
.founder-sign b::after{content:"";display:block;width:60px;height:2px;margin:12px auto 0;background:var(--red);box-shadow:var(--glow)}
.founder-sign span{display:block;font-size:.7rem;letter-spacing:2.5px;text-transform:uppercase;color:var(--muted)}
.founder-role{color:var(--red);font-weight:700;font-size:.82rem;letter-spacing:1.5px;text-transform:uppercase;margin:-6px 0 22px}
.founder-body .txt b{color:#fff;font-weight:600}
.founder-motto{font-family:'Cormorant Garamond',serif;font-style:italic;font-size:1.45rem;line-height:1.35;color:#fff;margin:0 0 24px;padding-bottom:22px;border-bottom:1px solid var(--line)}
.founder-sub{font-size:.74rem;font-weight:700;letter-spacing:2.5px;text-transform:uppercase;color:var(--red);margin:36px 0 16px}
.academic{list-style:none;position:relative;display:grid;gap:4px;padding-left:26px}
.academic::before{content:"";position:absolute;left:6px;top:10px;bottom:10px;width:1px;background:linear-gradient(180deg,var(--red),rgba(227,32,47,.15))}
.academic li{position:relative;padding:14px 18px;border-radius:12px;transition:background .25s}
.academic li:hover{background:#0f0f0f}
.academic li::before{content:"";position:absolute;left:-25px;top:20px;width:11px;height:11px;border-radius:50%;background:#0a0a0a;border:2px solid var(--red)}
.academic li.current::before{background:var(--red);box-shadow:var(--glow)}
.academic .ac-tag{display:inline-block;font-size:.62rem;font-weight:700;letter-spacing:1.2px;text-transform:uppercase;color:var(--muted);border:1px solid var(--line);border-radius:999px;padding:3px 10px;margin-bottom:8px}
.academic li.current .ac-tag{color:#fff;border-color:var(--red)}
.academic b{display:block;font-size:1rem;color:#fff;margin-bottom:4px}
.academic p{font-size:.86rem;color:var(--muted);line-height:1.6}
.founder-facts{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;margin:28px 0 22px;background:var(--line);border:1px solid var(--line);border-radius:14px;overflow:hidden}
.founder-facts div{background:#0a0a0a;padding:18px}
.founder-facts b{display:block;color:var(--red);font-size:.95rem;margin-bottom:6px}
.founder-facts span{font-size:.8rem;color:var(--muted);line-height:1.5;display:block}
.founder-tags{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:28px}
.founder-quote{border-left:3px solid var(--red);padding:6px 0 6px 22px;margin:36px 0 30px}
.founder-quote p{font-family:'Cormorant Garamond',serif;font-size:1.35rem;line-height:1.45;font-weight:600;color:#fff}
.founder-quote .founder-quote-2{font-size:1.1rem;font-style:italic;font-weight:500;color:var(--silver);margin-top:14px}
.founder-quote .founder-quote-3{font-family:'Montserrat',sans-serif;font-size:.8rem;font-weight:600;letter-spacing:1px;text-transform:uppercase;color:var(--red);margin-top:16px;line-height:1.6}
.founder-quote cite{display:block;margin:0 0 12px;font-style:normal;font-size:.7rem;letter-spacing:2.5px;text-transform:uppercase;color:var(--red)}

/* ---------- WhatsApp flotante ---------- */
.wa-fab{position:fixed;right:22px;bottom:22px;z-index:900;display:flex;align-items:center;gap:10px;height:58px;padding:0 20px 0 16px;border-radius:999px;
  color:#fff;font-weight:700;font-size:.88rem;background:linear-gradient(135deg,var(--red),var(--red-dark));
  box-shadow:0 8px 30px rgba(227,32,47,.5);transition:transform .25s, box-shadow .25s}
.wa-fab svg{width:28px;height:28px;flex:none}
.wa-fab:hover{transform:translateY(-3px);box-shadow:0 12px 40px rgba(227,32,47,.7)}
.wa-fab::before{content:"";position:absolute;inset:0;border-radius:inherit;border:2px solid var(--red);animation:waPulse 2.4s ease-out infinite;pointer-events:none}
@keyframes waPulse{0%{transform:scale(1);opacity:.8}100%{transform:scale(1.25);opacity:0}}

@media (max-width:980px){.founder{grid-template-columns:1fr;padding:34px 22px;gap:40px}.founder-media{position:relative;top:0}.founder-photo{max-width:300px;margin-bottom:34px}.founder-facts{grid-template-columns:1fr}}
@media (max-width:600px){.wa-fab{height:56px;width:56px;padding:0;justify-content:center;right:16px;bottom:16px}.wa-fab span{display:none}.contact-info{grid-template-columns:1fr}}

/* ---------- Páginas de servicio ---------- */
.svc-hero{position:relative;padding:80px 0 70px;overflow:hidden}
.svc-hero::before{content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(circle at 80% 30%, rgba(227,32,47,.25), transparent 45%),repeating-linear-gradient(115deg, transparent 0 60px, rgba(255,255,255,.015) 60px 61px)}
.svc-hero-grid{display:grid;grid-template-columns:1.3fr .7fr;gap:50px;align-items:center;position:relative}
.svc-hero h1{font-size:clamp(1.9rem,4vw,3.1rem);line-height:1.12;font-weight:800}
.svc-hero .lead{margin:22px 0 32px;max-width:600px;font-size:1.12rem;color:var(--silver);border-left:3px solid var(--red);padding-left:20px}
.svc-ctas{display:flex;flex-wrap:wrap;gap:12px}
.svc-visual{display:grid;place-items:center}
.svc-visual img{width:min(300px,100%);height:auto;mix-blend-mode:screen;filter:drop-shadow(0 0 40px rgba(227,32,47,.35))}
.crumbs{font-size:.78rem;color:var(--muted);margin-bottom:26px}
.crumbs a:hover{color:var(--red)}
.crumbs span{color:var(--silver)}
.svc-section{padding-top:30px}
.svc-two{display:grid;grid-template-columns:1.1fr .9fr;gap:50px;align-items:start}
.svc-includes{position:sticky;top:110px}
.svc-faq{max-width:860px}
.faq{border:1px solid var(--line);border-radius:14px;background:#0a0a0a;margin-bottom:12px;transition:border-color .25s}
.faq[open]{border-color:var(--red)}
.faq summary{cursor:pointer;list-style:none;padding:20px 54px 20px 24px;font-weight:700;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:22px;top:50%;transform:translateY(-50%);color:var(--red);font-size:1.4rem;font-weight:400;transition:transform .25s}
.faq[open] summary::after{transform:translateY(-50%) rotate(45deg)}
.faq p{padding:0 24px 22px;color:var(--silver);font-size:.94rem}
.svc-cta .sub-form{align-items:flex-start}
.svc-related{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:16px}
.svc-related .metric{transition:.25s}
.svc-related .metric:hover{border-color:var(--red);transform:translateY(-4px)}
.svc-related .metric span{color:var(--red);font-weight:700}
.area-link{display:inline-block;margin-top:20px;font-weight:700;font-size:.85rem;color:var(--red);transition:.25s}
.area-link:hover{color:#fff;letter-spacing:.3px}
.hero-ctas{display:flex;flex-wrap:wrap;gap:12px}
@media (max-width:980px){.svc-hero-grid,.svc-two{grid-template-columns:1fr}.svc-visual{order:-1}.svc-visual img{width:200px}.svc-includes{position:static}}

/* ---------- Me interesa (cursos) ---------- */
.interest-btn{margin-top:18px;font-family:inherit;font-weight:700;font-size:.8rem;cursor:pointer;border-radius:999px;padding:9px 18px;
  color:#fff;background:transparent;border:1.5px solid var(--red);transition:.25s;position:relative;z-index:2}
.interest-btn:hover{background:rgba(227,32,47,.15)}
.interest-btn.on{background:linear-gradient(135deg,var(--red),var(--red-dark));border-color:transparent;box-shadow:var(--glow)}
.interest-btn .ib-ico{font-size:.95rem}
.interest-note{text-align:center;color:var(--muted);margin-top:30px;font-size:.9rem}
.interest-note a{color:var(--red);text-decoration:underline}

/* ---------- Autoevaluación ---------- */
.quiz-hero{min-height:70vh;padding:60px 0 90px}
.quiz-wrap{max-width:860px;position:relative}
.quiz-card{background:linear-gradient(180deg,#141414,#080808);border:1px solid var(--line);border-radius:24px;padding:44px;margin-bottom:22px}
.quiz-intro h1{font-size:clamp(1.9rem,4vw,3rem);line-height:1.12;font-weight:800}
.quiz-intro h1 em,.quiz-card h2 em{font-style:normal;color:var(--red)}
.quiz-intro .lead{margin:22px 0 26px;font-size:1.1rem;color:var(--silver);border-left:3px solid var(--red);padding-left:20px}
.quiz-meta{display:flex;flex-wrap:wrap;gap:24px;margin-bottom:32px}
.quiz-progress{height:6px;border-radius:99px;background:#1c1c1c;overflow:hidden;margin-bottom:22px}
.quiz-progress div{height:100%;background:linear-gradient(90deg,var(--red),var(--red-dark));box-shadow:var(--glow);transition:width .35s}
.quiz-top{display:flex;justify-content:space-between;gap:12px;font-size:.74rem;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--muted);margin-bottom:18px}
.quiz-top #qDim{color:var(--red)}
#qText{font-size:clamp(1.25rem,2.6vw,1.7rem);line-height:1.35;min-height:3em;margin-bottom:28px}
.likert{display:grid;grid-template-columns:repeat(5,1fr);gap:10px}
.lk{font-family:inherit;cursor:pointer;color:#fff;background:#0a0a0a;border:1px solid var(--line);border-radius:14px;padding:18px 8px;display:flex;flex-direction:column;align-items:center;gap:8px;transition:.2s}
.lk b{font-size:1.4rem;color:var(--red)}
.lk span{font-size:.72rem;color:var(--silver);text-align:center;line-height:1.3}
.lk:hover{border-color:var(--red);transform:translateY(-3px)}
.lk.on{background:linear-gradient(135deg,var(--red),var(--red-dark));border-color:transparent;box-shadow:var(--glow)}
.lk.on b,.lk.on span{color:#fff}
.quiz-nav{margin-top:24px}
.result-card{display:grid;grid-template-columns:200px 1fr;gap:40px;align-items:center}
.result-card h2{font-size:1.7rem;margin-bottom:12px}
.gauge{position:relative;width:200px;height:200px}
.gauge svg{width:100%;height:100%;transform:rotate(-90deg)}
.g-bg{fill:none;stroke:#1c1c1c;stroke-width:10}
.g-fg{fill:none;stroke:var(--red);stroke-width:10;stroke-linecap:round;transition:stroke-dashoffset 1.4s cubic-bezier(.2,.8,.2,1);filter:drop-shadow(0 0 6px rgba(227,32,47,.7))}
.g-num{position:absolute;inset:0;display:grid;place-content:center;text-align:center}
.g-num b{font-size:3.2rem;line-height:1}
.g-num span{color:var(--muted);font-size:.85rem}
.dims{display:grid;gap:18px}
.dim-top{display:flex;justify-content:space-between;font-size:.92rem;margin-bottom:8px}
.dim-top b{color:var(--red)}
.dim-bar{height:8px;border-radius:99px;background:#1c1c1c;overflow:hidden}
.dim-bar i{display:block;height:100%;background:linear-gradient(90deg,var(--red-dark),var(--red));border-radius:99px;animation:grow 1.2s ease-out}
@keyframes grow{from{width:0!important}}
.recs{display:grid;gap:18px}
.rec{display:grid;grid-template-columns:52px 1fr;gap:18px;align-items:start;padding:20px;border:1px solid var(--line);border-radius:16px;background:#0a0a0a}
.rec .area-letter{margin:0}
.rec h3{font-size:1.05rem;margin-bottom:6px}
.rec p{color:var(--silver);font-size:.92rem}
.rec .area-link{margin-top:10px}
.lead-card h2{font-size:1.6rem;margin:4px 0 12px}
.lead-card form{margin-top:20px}
@media (max-width:700px){
  .quiz-card{padding:28px 20px}
  .likert{grid-template-columns:1fr}
  .lk{flex-direction:row;justify-content:flex-start;padding:14px 18px;gap:14px}
  .lk span{text-align:left;font-size:.85rem}
  .result-card{grid-template-columns:1fr;justify-items:center;text-align:center}
  .result-card .eyebrow{justify-content:center}
}
.svc-visual img[src*="visual-"]{mix-blend-mode:normal;border-radius:20px;border:1px solid var(--line);width:min(340px,100%);aspect-ratio:1;object-fit:cover}
.btn-ghost{font-family:inherit;font-weight:600;font-size:.82rem;cursor:pointer;border-radius:999px;padding:10px 18px;background:transparent;color:var(--silver);border:1px solid var(--line);transition:.2s}
.btn-ghost:hover{color:#fff;border-color:var(--red)}
.sub-note a,footer small a[href="/privacidad"]{text-decoration:underline;text-underline-offset:2px}
.sub-note a:hover{color:var(--red)}
.legal .art-content h2{font-size:1.3rem}
.legal .art-content td:first-child{color:#fff;font-weight:600;white-space:nowrap}
@media (max-width:600px){.legal .art-content table{display:block;overflow-x:auto}.legal .art-content td:first-child{white-space:normal}}

/* ---------- Barómetro ---------- */
.bar-goal{margin:4px 0 26px;padding:18px 20px;border:1px solid var(--line);border-radius:14px;background:#0a0a0a}
.bar-goal .dim-top{font-size:.88rem;color:var(--silver)}
.bar-goal b{color:#fff}
.consent{display:flex;gap:12px;align-items:flex-start;margin:0 0 22px;font-size:.88rem;color:var(--silver);cursor:pointer}
.consent input{width:20px;height:20px;flex:none;margin-top:2px;accent-color:var(--red)}
.consent a{color:var(--red);text-decoration:underline}
.method{margin-top:26px}
.method p{font-size:.86rem}
.bq{border:0;padding:22px 0;border-top:1px solid var(--line)}
.bq:first-child{border-top:0;padding-top:6px}
.bq legend{float:left;width:100%;font-weight:700;font-size:1.05rem;line-height:1.4;margin-bottom:14px;padding:0}
.bq legend + .opts{clear:both}
.bq legend small{color:var(--muted);font-weight:500}
.bq.missing legend{color:#ff6b76}
.bq.missing legend::after{content:" · Respuesta requerida";font-size:.75rem;font-weight:600}
.bq .opts{display:flex;flex-wrap:wrap;gap:10px}
.bq.t-likert .opts{display:block}
.opt{font-family:inherit;font-size:.88rem;font-weight:600;cursor:pointer;color:var(--silver);background:#0a0a0a;border:1px solid var(--line);border-radius:999px;padding:11px 18px;transition:.2s;text-align:left}
.opt:hover{border-color:var(--red);color:#fff}
.opt.on{background:linear-gradient(135deg,var(--red),var(--red-dark));border-color:transparent;color:#fff;box-shadow:var(--glow)}
.opt.multi::before{content:"☐ ";opacity:.7}
.opt.multi.on::before{content:"☑ ";opacity:1}
.bq textarea{min-height:100px}
.b-nav{display:flex;justify-content:space-between;align-items:center;gap:12px;border-top:1px solid var(--line);padding-top:24px}
.done-ico{width:120px;height:120px;border-radius:50%;display:grid;place-items:center;font-size:3rem;color:#fff;
  background:linear-gradient(135deg,var(--red),var(--red-dark));box-shadow:0 0 40px rgba(227,32,47,.5)}
.b-done{grid-template-columns:120px 1fr}
.baro-band{display:grid;grid-template-columns:auto 1fr auto;gap:30px;align-items:center;padding:34px 40px;border-radius:24px;border:1px solid rgba(227,32,47,.45);
  background:radial-gradient(circle at 0% 50%, rgba(227,32,47,.3), transparent 50%),linear-gradient(180deg,#141414,#080808)}
.baro-band .bb-ico{font-size:2.6rem;width:84px;height:84px;display:grid;place-items:center;border-radius:20px;background:#0a0a0a;border:1px solid var(--line)}
.baro-band h2{font-size:clamp(1.25rem,2.4vw,1.7rem);line-height:1.25}
.baro-band h2 em{font-style:normal;color:var(--red)}
.baro-band p{color:var(--silver);margin-top:6px;font-size:.95rem}
@media (max-width:700px){.opt{width:100%}.b-done{grid-template-columns:1fr}.done-ico{width:90px;height:90px;font-size:2.4rem}
  .baro-band{grid-template-columns:1fr;text-align:center;padding:28px 22px}.baro-band .bb-ico{margin:0 auto}}

/* ---------- Industrias ---------- */
.ind-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.ind-card{text-align:left;display:flex;flex-direction:column;padding:32px 26px}
.ind-card .area-letter{font-family:inherit;font-size:1.5rem}
.ind-card h3{font-size:1.1rem}
.ind-card p{flex:1}
.ind-card .area-link{margin-top:18px}
.ind-help{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.ind-help .metric{display:block;transition:.25s}
.ind-help .metric:hover{border-color:var(--red);transform:translateY(-4px)}
.ind-help .metric span{display:block;color:var(--silver);font-size:.92rem;line-height:1.6}
.ind-help .metric em{font-style:normal;display:inline-block;margin-top:14px}
.svc-hero h1 em{font-style:normal;color:var(--red)}
@media (max-width:980px){.ind-grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width:600px){.ind-grid,.ind-help{grid-template-columns:1fr}}

/* ===== Analizador de anuncios ===== */
.az-wrap{max-width:920px}
.az-drop{display:block;border:2px dashed rgba(227,32,47,.45);border-radius:16px;padding:26px;text-align:center;cursor:pointer;margin:22px 0 14px;background:rgba(227,32,47,.04);transition:.2s}
.az-drop:hover,.az-drop.over{border-color:var(--red);background:rgba(227,32,47,.09)}
.az-drop-in b{display:block;font-size:1.1rem;margin-bottom:6px}
.az-drop-in span{opacity:.7;font-size:.92rem}
.az-drop img{max-width:100%;max-height:380px;border-radius:10px;display:block;margin:0 auto}
.az-loading{text-align:center}
.az-scan{position:relative;max-width:340px;margin:0 auto 20px;border-radius:12px;overflow:hidden}
.az-scan img{width:100%;display:block;opacity:.75}
.az-scan i{position:absolute;left:0;right:0;height:3px;background:var(--red);box-shadow:0 0 18px 4px rgba(227,32,47,.7);animation:azscan 2s ease-in-out infinite}
@keyframes azscan{0%{top:0}50%{top:calc(100% - 3px)}100%{top:0}}
.az-two{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:18px}
.az-two .quiz-card{margin:0}
.az-thumb img{width:100%;border-radius:10px;display:block}
.az-k{font-size:.8rem;text-transform:uppercase;letter-spacing:.12em;color:var(--red);margin:14px 0 4px;font-weight:700}
.az-dims{display:grid;gap:18px}
.az-dim{border-bottom:1px solid var(--line);padding-bottom:16px}
.az-dim:last-child{border-bottom:0;padding-bottom:0}
.az-dim p{margin:8px 0 0;font-size:.95rem;opacity:.9}
.az-dim p span{color:var(--red);font-weight:700}
.az-ol{padding-left:20px;margin:0}
.az-ol li{margin-bottom:8px}
.az-note{margin:18px 0;padding:14px 18px;border-left:3px solid var(--red);background:rgba(255,255,255,.04);border-radius:8px;font-size:.9rem;opacity:.85}
#azResult>.quiz-card{margin-top:18px}
@media (max-width:760px){.az-two{grid-template-columns:1fr}}